by digicox | Jun 21, 2023 | News
As the buzzy tech grows in popularity, concerns regarding consumer protection, privacy, and ethics could prompt advertisers to take pause. The following is a guest piece by John Villafranco, a partner with Kelley Drye who provides litigation and counseling services to...
by digicox | Jun 20, 2023 | News
Nielsen on Wednesday (June 14) introduced its own Media Data Room (MDR) in order to better position itself as a data leader within the measurement industry, according to a press release.The MDR is a cloud-based platform which allows customers to obtain and share large...
by digicox | Jun 19, 2023 | News, Uncategorized
TikTok will start appearing on more gas station screens through a new partnership with GSTV, a video network provider for fuel retailers, according to news shared with Marketing Dive. As part of the deal, GSTV’s creative studio, Ignite, will curate weekly TikTok...
by digicox | Jun 16, 2023 | News
Google unveiled new artificial intelligence (AI) software tools today aimed at increasing demand and maximizing video campaigns, according to a company blog. Demand Gen is intended to more easily disseminate marketers’ best performing visual assets in ad campaigns...
by digicox | Jun 15, 2023 | News
The Reddit blackout is underway, with thousands of subreddits switching to the private mode in protest over Reddit’s decision to increase the price of its API access, which will force many third-party Reddit apps to shut down as a result. According to a live list...